Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences. The job market in marketing, communication and advertising has been in a process of change for a few years now. To the effects of the crisis of a decade ago, it must be added that changes in technology and the digitization of the economy have driven the need for other profiles. Thus, marketing and advertising teams have begun to recruit mathematicians, statisticians, or IT professionals. The coronavirus crisis will incorporate a new batch of changes and add new effects.
In fact, its influence is already being felt and cuts in advertising investment and marketing strategy have already caused many companies to Marshall Islands Email List downsize their teams. A British study , for example, pointed out that the marketing industry expected to close the first quarter with 31.2% of companies laying off staff and 51.5% keeping those they already had. Therefore, in these weeks there have been cuts and it is expected that the same will happen in the coming weeks. That is the most tangible and immediate change, but it will not be the only one. With the new normal, the step we will reach when the de-escalation is over and we are heading to in several countries, new needs, new customs and new emerging jobs will arrive that companies will need to fill. For example, top marketing managers are expected to already have a range of knowledge for the post-covid 19 world. The CMO will not only have to be more creative and innovative, but will also take on new responsibilities. They will have to be more off-road and have much more capabilities in digital terms.
But the changes will not only affect the leadership, but will impact the entire team. Most likely, we will return to a context of some reluctance to spend, which will force marketers and advertising professionals to be much more efficient with what they spend and to get more for less. Also at more grassroots levels In the list of profiles that the labor market will demand after the crisis, as Adecco has just pointed out, there are many workers linked to specific needs associated with the pandemic (for example, profiles of “clothing and space disinfectors” will appear) and also to key jobs (from replenishers to collectors).Profiles will also be sought to keep brands and companies competitive, which helps to see where things will go in recruiting in marketing and advertising.
Thus, in general, profiles specialized in digital transformation and those related to cybersecurity will be in high demand, as companies will need to adjust their strategies to respond to new market challenges. In addition, companies will need workers not only in highly specialized positions, but also in those key areas to provide a good customer experience. Thus, the growth of ecommerce will boost the hiring of staff in basic jobs and will also increase the need for customer service personnel, such as telemarketers.