Google adwords adsPaid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is currently the largest paid search network online, ahead of Linkedin Ads or Facebook Ads, millions of companies and professionals have never used it, potentially leaving the advantage to their competitors. Complementary to natural referencing and to all actions aimed at collecting qualified traffic, Google Adwords allows companies to acquire new leads very quickly. What exactly is Adwords? How does this tool work, which many brands can no longer do without? Our responses! Google Adwords: what are we talking about?

Launched in 2000, shortly after the launch Luxembourg Phone Number List Google itself, Google AdWords (also known as Google Ads ) is the vehicle Google uses to monetize its very popular search engine. Currently, Google is the most popular website in the world. For companies wishing to gain visibility on certain keywords, Google AdWords thus seems to be the ideal showcase. With a pay-per-click (or PPC) system, advertisers pay Google to serve their ads to users who are interested in their products or services. They do this by using unique filtering options that target users based on the keywords they are looking for, their country, and the type of device they are using .Even if you’ve never used Google AdWords or conducted a paid search campaign in your life, there’s a good chance you’ve interacted with AdWords before. Just type any popular keyword into Google and the search engine will show you a list of paid ads. Here’s an example of what Google ads might look like in the search engine: The yellow zone indicates paid ads, and therefore from Google Adwords, which are displayed for the given keyword, in this case “ online banking ”. If you look closely enough, you can see that these results are marked with Advertisements on the left to indicate that these are paid results.

When you start to scroll the page, the paid ads stop to make room for other search results. Known as organic search results (in green) these are not chargeable and therefore do not have priority to be positioned at the top of the page. This is a concrete example of the difference between paid SEO and organic SEO. Each keyword typed on Google can generate up to 7 paid ads. This number varies depending on the popularity of the keyword and the number of people making an offer to rank on the query. The fewer offers there are, the fewer ads there will be, whereas on the contrary the most competitive terms will end up displayed on several pages of results. By clicking on one of these advertisements, the Internet user is redirected to the advertiser’s website. Once this happens, Google AdWords has served its purpose by sending a visitor to the advertiser’s site. Google is thus remunerated for its services while the Internet user can browse the advertiser’s site for information and, in the best case, make a purchase or request a quote.Google Ads Remarketing Along with traditional search network ads, Google Ads remarketing is a form of online advertising that allows sites to serve targeted ads to users who have visited their site before. Former visitors will see these ads while browsing the web, watching videos on YouTube, or reading news sites, for example.

Remarketing, also known as ” retargeting “, can dramatically increase your conversion rates and your return on investment. This is because former site visitors who already know your brand are much more likely to become customers or perform other valuable actions on your site. Google Adwords: how does it work? If the distinction between natural referencing and paid referencing is now clear to you, it is interesting to know a little more about how Google Adwords works .While there are a lot of essential things to understand before being a paid SEO pro, one of the most important is the auction system . It is essential to understand this notion, otherwise you will not be able to estimate the cost of a campaign or the amount you will pay per click.

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