The highest growth in investment compared to 2019 corresponds to Lacer (141%), while the biggest cuts are those of Laboratorios Meniarini, Johnson & Johnson and CinfaThe types of drugs with the most advertising presence in the media have been food supplements (10.5 million), painkillers (8.2 million) and liniments (7.8 million)Like other companies, pharmaceutical companies seek to publicize their services and brands among patients and the general population through the generalist media. This makes these companies an important segment within the advertising market that, as has happened in 2020 in the economy as a whole, has not been immune to the ups and downs caused by the situation derived from the covid-19 pandemic.

In order to find out how the Czech Republic Email List advertising investments of the pharmaceutical sector in the general media have worked during such a complex year, a new edition of the Arce Media-BERB study has been carried out.Although television is currently going through a difficult time, in which the boom in streaming and new content access services has blown up its audiences, the medium has been, until not long ago, the great queen of entertainment. Television has held a place of honor in homes and a prominent position in leisure practices. He did it very quickly, since his arrival in our lives is historically recent and he settled in a matter of not many years.In the 1930s, radio was still the most fashionable and emerging mass medium, but television was already beginning to make a timid appearance.

BBC television broadcasts, for example, began experimentally in 1932 and regularly in 1936.In Spain, searching for the keyword television in the BNE’s Digital Newspaper Library yielded many results in the 1930s. It was, for example, material for the dissemination manuals that were then advertised in the press to improve job prospects with self-training. One invited to obtain the “necessary preparation” to work in “radio, television and talkies.”A 1936 Radio Institute advertisement invites “men of action” to “seize the brightest opportunity in all your life: enter the most important of modern industries right now.” It was the radio, but also “the new metal bulbs” that made “television a fact.”In that decade, Spain did not have experimental broadcasts like the British ones, but there was great interest. Isabelo Herreros in his book El cook de Azaña.

Leisure and gastronomy in the republic tells that television was about to arrive in the spring of 1936. The newspaper library shows that there were proposals from private stations during that year throughout the Republican years to launch television stations (which would have advertising: limited to 150 words per hour), which did not follow up for one reason or another. The media showed a lot of interest in the new technology.In August 1936, Estampa magazine published , for example, an article by one of its correspondents. He has been in one of the live television broadcasts that the French Post Office (which has launched TV in France) makes public so that people can see what the new medium is like.

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