Socialbakers has released a report on Trends in Social Networks during the Third Quarter of 2020. The report indicates that -despite the dramatic changes that have occurred during the first three quarters of 2020 due to COVID- advertising spending is It increased strongly during the third quarter of the year, reaching levels similar to the pre-pandemic, mainly due to the increase in advertising spending in the e-commerce segment.The analyzed data indicates healthy confidence by advertisers in the effectiveness of digital channels, and includes information on the regions and industries that show the highest recovery in ad spend, the significant growth worldwide in cost per click (CPC). ), the migration of the audience’s focus of attention to digital media, and the rise of both Facebook Live and longer-duration videos as the best-performing formats.”Now, more than ever, consumers are digitally connected. With this rapid shift towards the online world, brands are not only facing new challenges, but also new business opportunities. The information provided by the report on advertising investment during Q3 2020 shows us that smart brands are spending twice as much on advertising on Facebook and Instagram, “said Yuval Ben-Itzhak, President of Socialbakers. “In North America alone, for example, brand investment was 61% higher in the third quarter compared to Q2, mainly due to the resurgence of confidence among consumers, who spend more time interacting and shopping online.”

Advertising spending on social media increased 56.4% globally during Q3 2020 compared Tanzania Email List to Q2 2020.The global average of ad spend during the third quarter doubled compared to the lowest point of spending at the beginning of the pandemic, at the end of March. The highest growth occurred in North America, with an increase of 61.7%. Advertising also showed significant increases in other regions, such as Central America (up 55.6%) and Western Europe (up 50.4%). On the other hand, the average advertising spending by industry showed an increase of 38.9% during the third quarter, with important increases in the food industry FMCG (Fast Moving Consumer Goods) with up to 61.3%, the automotive (up to 59.4%), financial (up to 35.3%) and electronic commerce (up to 27.5%).

According to the information analyzed, from the perspective of the brands, advertising spending was 27.6% higher in the third quarter, compared to the same period last year. Overall, ad spending was below 2019 levels during the first months of the pandemic, March and April. However, said spending increased in May to levels higher than those of the previous year, and remained at the same level throughout the third quarter.Cost per click (CPC) reaches its highest point since 2019.Worldwide, cost per click increased 42.4% in the third quarter, compared to the end of June. Currently, with a price of $ 0.168 dollars, the global cost per click is at its highest point since the end of 2019.

Among the regions with a significant increase in this area are Latin America (up to 44.8%), Western Europe (up to 30.8%) and North America (up 19.5%). Cost per click for all brands rose 32.1% to $ 0.140, the highest since December 2019.Reach on Facebook grows; Instagram continues to dominate.Spectacularly, the reach of Facebook advertising grew 134.9% during Q3 2020 in North America, compared to the same period last year, according to the report’s data. Other regions that showed a considerable increase were Latin America (up 49.7%), Western Europe (up 31.3%) and Central America (up 31.2%). Globally, the average increase in reach on Facebook was 12.3%.

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