In the first six months of the year, advertising investment directed at conventional media has increased by 0.6% over the equivalent period of the previous year, showing a figure of 2,171.6 million euros, compared to 2,159.0 million in 2017 .Television continues to be the first medium in terms of its investment volume, although it shows a decrease of -1.0%, reaching 1,104.3 million euros in the first half of the year. Internet remains in second place in the media ranking, registering a growth of 11.7%, which translates into an investment, in the period January-June 2018, of 347.9 million euros.

Diarios concentrates an investment of 225.2 million euros that places it in third position, with a decrease of -6.2%.In the first six months of the year, advertising Sri Lanka WhatsApp Number List investment directed at conventional media has increased by 0.6% over the equivalent period of the previous year, showing a figure of 2,171.6 million euros, compared to 2,159.0 million in 2017 .Television continues to be the first medium in terms of its investment volume, although it shows a decrease of -1.0%, reaching 1,104.3 million euros in the first half of the year. Internet remains in second place in the media ranking, registering a growth of 11.7%, which translates into an investment, in the period January-June 2018, of 347.9 million euros. Diaries concentrates an investment of 225.2 million euros that places it in third position, with a decrease of -6.2%.

The wars between brands in the world of advertising are a kind of constant and a recurring element in the campaigns that many companies have launched over the years. The list is very long and many of them ended up becoming almost elements of popular culture. There are the advertising wars that fought Coca-Cola and Pepsi for years or the one that fought Apple against Microsoft.These wars between companies often helped to establish the values ​​that they sought to position (for example, Apple, the very cool and modern company at the time of its war against the PC) or to polarize consumers by creating ‘factions’ of a product against to another (it is what happened in a way in the war between Coca-Cola and Pepsi).

For companies, ad wars help because they connect with their fan bases, they are much more eye-catching, and they have a lot of potential to go viral.Possibly, one of the great examples is the war between Samsung and Apple, which has not only been a kind of publicity version of a much bigger fight (Apple and Samsung were also facing each other in a judicial soap opera that has generated many headlines), but also It has also managed to give many very viral advertisements and position the leading brand of the moment in a much more emotional and positive way in front of its consumers.

But just as they start, the brand wars end up ending. Microsoft and PCs no longer star in Apple’s ad wars and Pepsi and Coca-Cola campaigns have not been on the path of pitting each other for a long time (although the rivalry between their consumers and which soda tastes best has not ended. decide).There comes a time when the resource of facing the competition and getting a message that works like a puja against it ceases to make sense because it ceases to fulfill the desired object. What brands should know is to find the moment when this happens and, above all, stop using the war against competition as a positioning resource as soon as that moment is reached.

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