In the first six months of the year, advertising investment has decreased by -27.9% compared to the equivalent period of the previous year, showing a figure of 2,158.1 million euros, compared to 2,993.9 million in the first half of 2019 In the specific case of the month of June, the month in which the state of alarm for COVID-19 has ended, investment would have fallen by -27.5% from 546.8 million euros in 2019 to 396, 3 million for the month of June 2020.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which occupies the first position as the first medium by volume of advertising investment, has experienced a decrease of -14.3%, obtaining 993.3 million euros in the first six months of the year. Within Digital, once again, the best performance is in Social Networks, with a decrease of -3.5%, going from 328.2 million euros in the first half of 2019 to 316.6 million in the analyzed semester. Search, fell -17.2% with an investment of 350.9 million compared to the 423.7 million euros it obtained in the same period of 2019.

Websites, previously called Internet, which includes Display and Video, would have a decrease Dominica Email List somewhat higher, -19.9%, going from a figure of 406.8 million euros to 325.8 million in the first half of the current year.In the first six months of the year, advertising investment has decreased by -27.9% compared to the equivalent period of the previous year, showing a figure of 2,158.1 million euros, compared to 2,993.9 million in the first half of 2019 In the specific case of the month of June, the month in which the state of alarm for COVID-19 has ended, investment would have fallen by -27.5% from 546.8 million euros in 2019 to 396, 3 million for the month of June 2020.

As a reminder to point out that the data in this press release includes those media and supports not directly controlled by Indexation based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that Indexation makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which occupies the first position as the first medium by volume of advertising investment, has experienced a decrease of -14.3%, obtaining 993.3 million euros in the first six months of the year.

Within Digital, once again, the best performance is in Social Networks, with a decrease of -3.5%, going from 328.2 million euros in the first half of 2019 to 316.6 million in the analyzed semester. Search, fell -17.2% with an investment of 350.9 million compared to the 423.7 million euros it obtained in the same period of 2019. Websites, previously called Internet, which includes Display and Video, would have a decrease somewhat higher, -19.9%, going from a figure of 406.8 million euros to 325.8 million in the first half of the current year.

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