In the first three months of the year, advertising investment has decreased by -10.2% compared to the equivalent period of the previous year, showing a figure of 1,232.8 million euros, compared to 1,373.4 million in the first quarter of 2019 In the specific case of the month of March, the first month of confinement due to COVID-19, the investment would have decreased by -27.8%, from 376.6 million euros in 2019 to 271.8 million in the month of March, 2020.For the first time, the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.

Digital, which occupies the first Saint Vincent and the Grenadines Email Lists position as the first medium by volume of advertising investment, has experienced a decrease of -2.1%, obtaining 504.4 million euros in the first three months of the year. Within Digital, the best performance is Social Networks, the only medium that grows with an increase in its investment of 4.2%, going from 162.2 million euros to 169.0 million during the first quarter. Internet, which includes Display and Video, decreased by -4.3% with an investment of 165.4 million compared to the 172.8 million euros obtained in the same period of 2019. Search would have a somewhat greater decrease, from – 5.5%, going from a figure of 180.0 million euros to 170.0 million in the first three months of 2020.

In the first three months of the year, advertising investment has decreased by -10.2% compared to the equivalent period of the previous year, showing a figure of 1,232.8 million euros, compared to 1,373.4 million in the first quarter of 2019 In the specific case of the month of March, the first month of confinement due to COVID-19, the investment would have decreased by -27.8%, from 376.6 million euros in 2019 to 271.8 million in the month of March, 2020.For the first time, the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.

Digital, which occupies the first position as the first medium by volume of advertising investment, has experienced a decrease of -2.1%, obtaining 504.4 million euros in the first three months of the year. Within Digital, the best performance is Social Networks, the only medium that grows with an increase in its investment of 4.2%, going from 162.2 million euros to 169.0 million during the first quarter. Internet, which includes Display and Video, decreased by -4.3% with an investment of 165.4 million compared to the 172.8 million euros obtained in the same period of 2019. Search would have a somewhat greater decrease, from – 5.5%, going from a figure of 180.0 million euros to 170.0 million in the first three months of 2020.

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