In the period from January to September 2019, the advertising investment destined to conventional media has decreased by -3.0%, over the equivalent period of the previous year, reaching a figure of 3,032.7 million euros, compared to 3,125, 2 million in 2018.Television remains the first medium by volume of investment, obtaining 1,413.5 million euros, despite having decreased by -6.3% compared to the same period of the previous year. Internet, second medium by absolute value of advertising investment, grew 9.2% in the first nine months of 2019, with 562.8 million euros. Diarios, which ranks third by investment figure, stands at 324.8 million, with an evolution of -9.6% compared to the previous year.

In the period from January to September 2019, the advertising investment destined to conventional media has decreased by -3.0%, over the equivalent period of the previous year, reaching a figure of 3,032.7 million euros, compared to 3,125, 2 million in 2018.Television remains the first medium by volume of investment, obtaining 1,413.5 million euros, despite having decreased by -6.3% compared to the same period of the previous year. Internet, second medium by absolute value of advertising investment, grew 9.2% in the first nine months of 2019, with 562.8 million euros. Diarios, which ranks third by investment figure, stands at 324.8 million, with an evolution of -9.6% compared to the previous year.

Chances are, if I were to think about the ads I remember best, the chosen campaigns would be the Georgia Phone Numbers List ones I received as a child. At that time, he did not consume more audiovisual content than now, but he did so in a different way.Anyone who grew up in the 90s will have the difference. Faced with the multiple channels of content that are now available, coming from different fronts and in different ways, then there were only a few ways to access content. And not only that: the messages that competed for our attention were much less, which made the attention time allocated to each message perhaps no longer but better. To this must be added that the ads were repeated over and over again, which made it easier to end up staying with them.Possibly, in addition, those years functioned as a kind of creative boom space.

Seen today, the advertisements of then – with our sophisticated visual codes and our high technological capabilities – seem shabby and crude. However, at that time when a more massive consumption was being entered and in which the foundations of the modernity that we know today were being laid, the messages were a highly creative and groundbreaking work. They were advertisements with a lot of work behind them and that had the signs of good publicity. They were the most advanced advertising for their time, something that has impacted how it has permeated our minds.Likewise, those ads laid the foundations for a message and a brand identity that companies have then done nothing more than continue to exploit and reaffirm.

Neutron bleach comes from the future and the Star cleanses without leaving a trace. They are messages that they built decades ago, established and continued to reinforce with their image and brand strategy in the years that continued.In addition, studies have shown that memory, when it comes to advertising, is curious to say the least. A Nielsen study showed that we don’t remember all the ads we see, but the ones that do stick in our memory are solidly established.The researchers asked consumers about the advertising they had seen 24 hours earlier. Of the ads viewed, only 50% were remembered. It sounds like bad news for brands, but the truth is that it is not so bad. Five days later, the recalled ads were still the same 50%.

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