Television advertising has had to start reinventing itself in recent years. The TV crisis, which has lost audiences (despite the hiatus of success that the last few weeks have been assuming) and which has lost its traction among advertisers, has pushed the medium to try to find new market avenues.Some televisions are trying their luck themselves in the VoD market. Others are trying to innovate when it comes to advertising, to try to offer advertisers advertising formats that respond to their needs. For this reason, they have sought to replicate the programmatic advertising format or have wanted to create new advertisements with greater tech support.There they have tried to position ads with better targeting capabilities and to try to connect much better with audiences, but also ads that use technological tools to fit new messages or make ads interactive.
For example, an attempt has been made to use technology to change product placement and adjust Saint Helena Email List it on the fly (allowing it to be served on demand and expanding advertising possibilities). Now, televisions are experimenting with interactive formats that make ads and content ‘affordable’.The advertising format comes from the US television majors, who are leading the process of updating the television giants to the new rules of the game. Buyable Ads The format has been featured by Universalize. The ad, dubbed NBCUniversal Checkout, makes content affordable. The television giant has released it as a format for all of its properties. That is, you will use it in your content and video environment.
When a viewer is viewing the message, they explain from TechCrunch , they will not have to abandon what they are seeing to get the product. You can see the product, choose and buy without leaving the content you are viewing. That is the great improvement that the format brings, or that is what NBCUniversal stands for.With this they believe that they have designed what is really a native shopping experience. The ad is embedded in the content and the viewer never leaves it. The giant to include these ads in its digital content and on social networks, but also in linear television broadcasts. On television, as can be seen in the video in which the company presents the format, they will use QR codes to connect the viewer with the advertising message and the purchase.
At the end of the day, televisions are not all interactive (not all are smart TVs) and with this, it could be concluded, the format is universalized. Any television can do it. Of course, one might wonder if viewers are willing to do all those steps.Lever for retail The launch, going back to what its managers point to TechCrunch , has changed due to the context in which it is found. Universalize will eliminate the costs of purchases processed through this system, in order to create a business opportunity for retail during the coronavirus crisis.That is, at this first moment they are not going to focus so much on making the system profitable as on supplying support for retail (although it could be said that in this way they also get their potential customers to try the format).