Over the years, studies have analyzed how we respond to advertising based on contextual criteria that are not infrequently unexpected in a way. Studies have shown that bad weather can impact consumer habits, that ambient temperature changes how we see ads and how we perceive them, or that the weather has an impact on online ads and makes them more or less effective. But do the days of the week also have an impact? Do they make us see things and respond to them differently?If you asked a community manager about this question, they would possibly say yes.One of the issues that CMs end up learning from the pages they manage and from the profiles in which they generate content is that each of them has a sort of internal routine, which not infrequently implies understanding when and how the content should be launched and adjust the publication schedule to the responses of consumers.

There are days when things ‘seem’ to be working better or when followers are more receptive Namibia WhatsApp Number List to a certain type of information or content.But the truth is that the effect of the days and the calendar not only affects what is published on social networks and has an impact that goes further. It also modifies how things are perceived in the advertising universe. The ads have a different reception depending on the day they are launched on the market and according to the times.The clearest way to see it is in how you play with the windows associated with designated dates. Toy ads and perfume ads have their moment of glory in the final stretch towards the Christmas campaign, because they are classic gifts for those dates.

A study has now asked whether the impact of advertising is linked to the days in a much more specific and much more concrete way. Can you change the way we receive things simply by what time of week we are in?Conversion goes on for days The researchers focused on seeing how the timing of the ads aired within the week affected partner store traffic. The show focused on what happened between April and June of this year, starting with 1.5 million radio spots from the top 100 markets in the United States. The question was whether the advertising broadcast marked the traffic.The conclusions of the analysis , prepared by DialReport, were that the emission of the advertisements impacted on visits and increased the average traffic in stores, but also that the moment the advertisement was issued had an impact on its efficiency.

From the outset, and quite logically, not all hours had the same impact. On weekends and between 6 in the morning and 7 in the afternoon during the week, these were the times when the ad could increase traffic the most (they are, precisely, when consumers can be on the street or about to be) to visit stores).But their conclusions were not only those: the audiences that converted the most having heard the ad with a visit to the store were those who had heard them on a specific day. Mondays, Wednesdays and Saturdays were the days with much better conversion. Running the ad in those days gave better results in traffic in the retail establishment.

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