During the month of July 2020, advertising investment reached 396.9 million euros, -5.5% less than in the equivalent period of the previous year when the registered volume was 420.1 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that Indexation makes available to users of their information.

The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which continues to occupy the first position as the first medium by volume of advertising investment during the month of July, has experienced an increase of 2.9% compared to July 2019, obtaining 164.9 million euros. Within Digital, the best performance, once again, is Social Networks, with an increase in its investment figure of 8.2%, going from 41.3 million euros in July 2019 to 44.7 million of the analyzed month. Websites, previously known as Internet, which includes Display and Video, grew 2.1% with an investment of 59.4 million compared to the 58.2 million euros obtained in the same period of 2019. Search, would have a slight increase , 0.1%, reaching a figure of 60.7 million euros in the seventh month of the current year.

During the month of July 2020, advertising investment reached 396.9 million euros, -5.5% less than in the equivalent period of the previous year when the registered volume was 420.1 million euros.As a reminder to point Uruguay Email List out that the data in this press release includes those media and supports not directly controlled by Indexation based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that Indexation makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which continues to occupy the first position as the first medium by volume of advertising investment during the month of July, has experienced an increase of 2.9% compared to July 2019, obtaining 164.9 million euros. Within Digital, the best performance, once again, is Social Networks, with an increase in its investment figure of 8.2%, going from 41.3 million euros in July 2019 to 44.7 million of the analyzed month. Websites, previously known as Internet, which includes Display and Video, grew 2.1% with an investment of 59.4 million compared to the 58.2 million euros obtained in the same period of 2019. Search, would have a slight increase , 0.1%, reaching a figure of 60.

7 million euros in the seventh month of the current The second medium by volume would be Television, which brings together an advertising investment of 133.0 million euros, and presents an increase of 0.4% compared to 132.5 million in the same period of 2019. Newspapers, amounts to the third medium by investment during the month of July and stood at 39.2 million, above the fourth average, Radio, whose figure rose to 30.3 million euros in the seventh month of the year and represents a fall of -10.1% over the figure corresponding to the previous year. The Foreign medium decreased by -37.4% its volume of advertising investment. Magazines, sixth average by volume of investment, decreased its figure by -55.4% with a volume of 5.5 million euros.

Supplements and Sunday, registers 0.6 million euros and a decrease of -60.8% compared to the same period of the previous year. Finally, Cinema still with little activity, given the measures adopted during the health crisis, presents a figure of 0.2 million euros, which represents a drop of -90.7% compared to July 2019.Analyzing now the evolution of the month of August, the advertising investment would have reached 282.5 million euros, which is -8.5% less than the same period of the previous year, when the investment reached a figure of 308.9 millions. All the media decrease their investment figure except digital, motivated by the increase in the Social Networks medium.

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