The Madrid Metro, the oldest in Spain, is celebrating its centenary these days. On October 17, 1919, it inaugurated its operations with its maiden voyage. The company is doing experiential marketing and guerilla marketing actions to celebrate his birthday, such as leaving gifts in the carriages of trains that make the first trips of the day on the day of his birthday, giving sweets to travelers who pass through stations. the original line or perform small concerts in the different stations of the network.The birthday of Metro de Madrid is also an opportunity to review the history of this means of transport and how it impacted society, in our case how it did so as a new contact support for brands. From its origins, the Madrid Metro became a new advertising space, in which companies could sell their brand messages to consumers and in which, until the emergence of mobile devices, they met a wider public. well captive.The beginning of the 20th century in Spain was the time of the establishment of the modern city model and the popularization of outdoor advertising, as explained in an article in the International Journal of the History of Communication by the researcher from the University of the Basque Country Nuria Rodríguez Martin. In fact, in the 1930s, the Spanish advertising market was already moving 100 million pesetas per year.At the time when the Madrid Metro was born, outdoor advertisements in the city were becoming more sophisticated and more striking and there were even guerrilla marketing and experiential marketing campaigns (the researcher points out that in 1925 Fiat filled the city of red posters to promote their latest car model). The subway did not escape the pull of advertisements. In the analysis, remember that urban transport at the beginning of the century were advertising windows and that, except for taxis, trams, buses or subway trains, they had advertising installed.

Inside trams or subway trains, there were advertisements.But when you think of advertising on Ghana Phone Numbers List the subway, the first format that often comes to mind for consumers is that of station advertisements. After all, they are the biggest, the most striking and the most, on many occasions, memorable. At first, the advertising in the Madrid Metro in the stations and in the corridors was made up of advertisements made on tiles. Advertising on tiles was not exclusive to the metro or the city of Madrid and it is possible to find examples both outside the network and in other locations.Advertising in the old Madrid Metro stations | Photo Madrid MetroTile advertisements were already present in the first stations of the network and in its early years.

Some of these advertisements have withstood the passage of time, hidden behind partitions created by later works (as happened with the advertisement that was found in the Sevilla station recently) or by the disuse of the facilities (as in the “ghost station” of Chamberí).Advertisers who bought those first spots were left with almost eternal ad space: it lasted as long as the tile was kept in the station. In fact, advertising on tiles did not disappear from subway stations until after the Civil War, when paper ads began to be used that were bought for a limited time and that were changed on a recurring basis. The model was more profitable than having an advertisement with an unlimited life.Posters at the Sales Station | Photo Madrid MetroAds weren’t just limited to those spaces.

The irruption of advertising in everyday life in the first decades of the 20th century also reached other aspects of public transport in Madrid. Tram tickets, for example, already included advertising on the back in the 1920s and advertising campaigns linked to the accumulation of used tickets were carried out, to improve the memory of the campaigns.Advertising of the 21st centuryThese advertising formats have been maintained throughout the 20th century and have continued to be used to connect with consumers on their day-to-day trips. In these first decades of the 21st century, however, new ways have been incorporated to advertise and to make the Metro de Madrid profitable as a showcase for brands.

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