Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiencesCOVID-19 has caused a global crisis, both health, economic and social, and without a doubt, it will mark a before and after in companies and their management. The situation of instability and the uncertainty that the virus has generated is demanding difficult decision-making by managers.
With this scenario Greece Phone Number List the communication directors of the companies take on an important role. Its strategic approach to managing the corporate image and the use of both internal and external channels are key to transmitting transparency and trust. Only in this way will they be able to adapt to the new scenario – beyond the coronavirus crisis – continuing with the regular business activity. In order to analyze the impact that the coronavirus is having on the communication of the main companies in our country, Axi Com – a communication agency specialized in disruptive and innovative companies and businesses with a digital and technological base – has carried out a survey among more than 50 dircoms in Spain. Budgets are shrinking, and advertising pressure for space monetization increases .
The cancellation of events, both internal and external, and campaigns (83%) has been the main consequence that this situation has had for the communication departments. This concern is followed by business continuity (39%), internal communication (39%) , budget cuts (36%) and economic losses (25%) , which are also a challenge, and it is that many fear the economic impact it will have on the business in the short and medium term.
In fact, with regard to budgets, 95% of communication directors estimate budget contraction in all department items for the year 2020. 20% believe that the cuts will only occur during confinement , on a specific basis ; while 3 out of 10 estimate a general contraction of between 20 and 50%. Only 6% consider that there will be no budget variations due to the situation. ncrease the monetization of spaces previously used for information On the other hand, given the collapse of advertising revenues, but together with the maximum audience during the confinement, the media have increased the pressure in this regard. Specifically, among other measures carried out, such as virtual forums and events, the media have begun to commercialize spaces that were previously dedicated to information and to demand more branded content from companies seeking to communicate their news.