Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories This is reflected in a survey carried out by Manta , which has come to light the importance that small companies give to having a presence in the online environment, who do not hesitate to actively invest their time to get potential customers online. For 74% of those surveyed, the networking achieved in the online medium is as valid as the one that can be done offline. Companies must be wherever their customers are.

Taking an active part in Tunisia Email List networks, achieving relevance and showing closeness to users is the basis for business growth today. Not surprisingly, 78% of the SMEs participating in the study recognize that Thanks to online marketing, it has experienced at least a 25% increase in new customers, mostly from social networks. Conquer Facebook, the great challenge It is the social network most used by users, which is an important promotional tool that they must know how to take advantage of. 58% of small businesses have expressed concern about finding the keys that allow them to commercially exploit the potential of Facebook. On the other hand, they are not very satisfied with the results of other promotional actions, such as those carried out on Groupon. Decidedly, actions with a clear commercial tinge do not always achieve the expected results, users demand quality content that meets their interests. Those related to leisure and entertainment are more popular than those that are merely promotional.

A step towards engagement50% of companies recognize that identifying their target audience is the main benefit obtained from online marketing. Social networks allow to get to know the user more closely and find out high-value quantitative data, which would otherwise be highly difficult and expensive to obtain. The company must use this data to offer its users information appropriate to their interests, launch promotions that meet their expectations, and develop strategies that promote engagement. Reality tells us that users turn to social networks in search of information about companies and products of interest to them. Brands that are not prepared to offer such information, or do not monitor the activity that occurs around their brand in the online environment, are turning their backs on their own customers. How is your activity in social networks? Where do you look for your clients? What kind of relationship do you have with them?

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