Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange According to a recent Econsultancy report, nearly two out of three companies describe the extent of their social media activity as “strong” (21%) or “medium” (43%), representing an increase in 21% compared to last year 2010 At the same time, the report notes that with this increase there is a drop in the proportion of companies that say they have ‘just experimented with social media’, indicating that marketers and companies are moving beyond experimentation through these channels to give them a predominant role within your organization and marketing strategies.
The same pattern is detected on Laos Email List supply side: while fewer agencies say their clients are experimenting with social media (46% this year vs. 56% in 2010), a higher proportion say their clients make heavy bets (39 % vs. 34%), or have been heavily involved (13% vs. 8% the previous year) in these media. The maturation of Social Media Marketing is probably due to the positive effects that marketers are seeing. According to a report developed by Social Media Examiner, 88% of merchants and businesses believe that their social media efforts have generated greater exposure for their businesses, while 72% have experienced an improvement in traffic and sales. subscribers. Furthermore, according to a report by Webmarketing123, social media has proven to be valuable, with 55% of merchants reporting having closed some type of business thanks to it.In the Econsultancy report, we found that 87% of respondents use Twitter as their primary marketing and communication platform, compared to 82% who use Facebook for this. The other social media giants – YouTube (69%) and LinkedIn (57%) – are also frequently used by most companies.
Compared to 2010, the proportion of companies using Twitter increased by 5%, while YouTube’s popularity grew by 19%, while that of LinkedIn was 12%. Of the top four networks, only Facebook’s penetration grew less, just 2.5%, while Foursquare doubled in popularity. According to the report, compared to last year, more companies are using Facebook for a variety of purposes ranging from marketing and sales to brand surveillance, reputation and customer service. While its most popular use remains that of a marketing channel, a notable 12% increase in its use for other purposes was detected among 75% of companies. For example, this year, 52% of businesses and brands use the social network to react to customer service problems and inquiries, which represents a significant increase compared to 29% last year. A similar proportion 51%), use it to get customer feedback up from 37% in 2010, while customer service also saw another big jump, going from 28% to 49% in the last year.
As with Facebook, the greatest increase in how Twitter is used has been seen in terms of customer service, which went from 35% to 50%, while 77% use it as a marketing channel and 74% % to publicize new content and news. Although Facebook and Twitter have gained widespread use among companies, most believe that they can better integrate their use. At least 50% believe that it can improve the use that is given to Twitter, although this figure is well below the 59% who had commented the same in 2010. Regarding the growth of Facebook, this is presented in a more moderate way , as 27% of these companies affirm that they are using the social network compared to 25% who were already doing so in 2010.