Marina Alonso Alvarez Degree in journalism and a master’s degree in communication. Attempted community manager, passionate IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Nowadays companies need to have a strategy in social networks to be successful communicating both internally and externally to their clients and also to their potential clients. Despite being very clear about this, the constant evolution of social networks often prevents executives from understanding how to implement the necessary strategies in their business to maximize results in this type of media.

Steve Nicholls, author of the best-seller “Social Media Slovenia Email List Business”, is an expert in precisely that, successfully helping companies improve their social media strategy. Nicholls offers what he himself considers to be, essential aspects or keys that this type of executive professional profile should know and put into practice to take advantage of social media effectively. The figure of the architect : As CEO or leader it is necessary to visualize what the organization will be like on social networks. It is crucial that everyone knows what they have to do in their area and what they are trying to achieve together. Creating a common language with which everyone can participate in the debate and not just some experts is essential. Create the model : Develop a model for social networks that the entire organization can work on. Despite the fact that companies insert this program within the marketing department, it is important that the entire company knows how it works.

Publicize the objectives of the company : It is important to create a series of objectives that the company must meet. Knowing the objective, it will be much easier to create a strategy according to it. Focus internally first : Social media can create various communication channels within a company, both between departments and between divisions and other parts of the company or between company and customers. Social media can be used for both formal and informal communication and can reach everywhere, offering an alternative to face-to-face meetings. Make yourself known in different communities : Social networks can create and offer access to online communities in which the brand can improve its presence, positioning, its commitment to the client and also improve the client’s trust in the company itself. Improve international communication : Social networks make it easier for employees to work together, improve communication between departments, cross geographic borders and generally improve relationships and increase productivity.

Collect information effectively : The content that is generated globally in the different communities becomes useful and essential information for companies since with it they can win over their consumers, improve their products and services, get to know their competitors Maintain the essence of the company : It is crucial to maintain the idea of ​​what you want from the company and what not to avoid going in the wrong direction in some initiatives. It is important to be able to maintain the essence while creating new initiatives so that the perspective does not change and the entire company has common goals to achieve.

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