Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Spain is in the process of de-escalation, a path that will lead us to what is already known as the “new normal” but we still do not know with certainty what it will consist of. What we do know is that the coronavirus crisis has brought irreversible consequences for everyone and poses a new social and economic order.

Therefore, companies must adapt to this new reality, both at an operational, social and reputational level. Building trust in your target audiences is key at this time and this will only be achieved by carrying out relevant social policies that reinforce their reputation during the greatest global crisis in recent history. For yet another year, Ipsos publishes Guinea Email List Global Reputation Council report that brings together 150 Corporate Reputation and Communication management professionals from 19 countries, where they share their experience in managing the trust of their most relevant stakeholders, and this year with special attention to the uncertain future that arises after the arrival of Covid-19. This study was presented today in a webinar by Carmen Dato, Director of Reputation of Ipsos in Spain, together with Ramiro Sánchez, Director of Marketing of Google Spain and Portugal, and Ángel Alloza, CEO of Corporate Excellence Center for Reputation Leadership The first thing that the experts on this panel recognize, although it is already obvious, is that this crisis has directly impacted their function (84%), even 59% admit that this impact has been very important.

Faced with this situation, all the members of the Reputation Council affirm that they will take into account the consequences of the coronavirus when planning their communications in the coming months. In fact, 58% consider it a key element in medium-term communication, while 38% believe that it will be a long-term issue. In an almost generalized way (75%), the experts consulted believe that the business community is leading the fight against the virus, although almost 18% do not agree with this, but it may be because so far the attention has focused on the government management leaving aside business action.

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