IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online According to the Salesforce Retail Observatory, the need to readapt physical stores to the new reality, the rise of the click and collect mode or the decline in the average amount of purchases, are among the main concerns of retailers The pandemic has shaken the retail sector like never before, which is facing profound changes in the way it operates.

This is one of the conclusions of the Becoming Retail report , prepared by Salesforce and presented exclusively during the third meeting of the Retail Observatory in Spain, a forum for debate and reflection on the distribution and commerce sector organized by Salesforce. A being asked about why three traditional technologies will have a greater role in the digital transformation Tanzania Email List business leaders in the sector are clear: 83% mentions ecommerce that is emerging as a priority element in making investments, while the 52% referred to technology related to the supply chain and 48% referred to developments for customer service .In relation to consumer channels , the study indicates that within three years 25% of sales will come from the brand’s website, 26% from retail, 33% from online marketplaces and 16% from emerging channels , among which are the different social media platforms and even online games like Fortnite.

Values, more important than everBut technology is not the only element that defines retail since, given the nature of the moment we live in, values ​​are more important than ever. The trust is the main, since they name 60% of leading retail companies , representing 25% against its valuation non – disruptive times. As the next value, mentioned by 21% of those surveyed, we found the focus on the client , followed by philanthropy and sustainability , which tied with 5% and growth, indicated only by 4%. “Connecting with customers, understanding and using how what is called customer intelligence works is critical for industry leaders,” says Rob Garf. ” The important thing is to stay focused on the consumer experience , on how their life can be enriched and simplified.

“Digitization yes, but with a clear strategyIn the round table that followed the presentation of the report, Laureano Turienzo, President of the Spanish Retail Association was in charge of guiding the conversation: “in this Observatory session we want to delve into the changes that Spanish retailers have found in patterns consumer customers and are how the digital transformation rushing from their organizations “as for the buying habits, the attendees, representatives of various companies such as Neck & Neck, Emefin, Telefónica Consumer Finance, Casa del Libro or Tickets.com, spoke of the need to readapt physical stores to the new reality (more open spaces that allow maintaining social distance , hygiene measures, etc.), the rise of the click and collect mode or the decline in the average amount of purchases, as buyers look more at the price than before the crisis.

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