ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company. Data has become the most valuable asset for companies, that which will allow them to know the needs and desires of the client down to their fingertips, in order to be able to offer it to them and thus achieve success. Today, any company is aware of the importance of data, and that is probably why most have already implemented initiatives to store and manage such information. However, data quality remains a challenge for most of them, and that is affecting their ability to meet their business goals.

This is revealed by a new study by Experian Data Quality North Korea Email List we discovered that most companies consider that the use of data is becoming essential to improve their results -both in customer experience and in decision-making itself- but the decrease data quality is not allowing that to really happen. Thus, in the survey, 23% of companies acknowledged that their data was inaccurate, and that they were already experiencing the consequences of such “bad” data. What’s more, 75% of companies believed that the low quality of their data was diminishing their ability to provide excellent customer service. In addition, the study emphasized that this low quality was due to internal challenges of the companies, especially, the lack of knowledge, tools and human resources capable of correctly managing the data.

As the Vice President of Experian Data Quality explains: “Businesses are evolving to base most of their decisions on data, but they have not updated their data management processes to ensure they use high-quality information. Companies are struggling find the bugs and correct them. Although in part this is due to an increasing volume of data of different types, the main challenges are internal. For example, there is a lack of specialized staff in this area. ”

The different departments do not cross data, Currently, companies collect data through three media channels, and the most popular are, in this order, email (63%), website (62%), points of sale (47%), call centers (47%), social media (29%) and mobile apps (27%). The truth is that consumers have more and more channels to interact with companies and they must optimize their data strategies to take this reality into account. Data collection methods are changing with respect to the volume, variety, and speed at which information is collected, and companies are spending increasing amounts of money on initiatives to master the complexity of data, although the situation varies across countries. different countries (and the report highlights that Spain is one of the countries examined where less investment is being made).

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