IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange SMBs will continue the recent trend of shifting their marketing and advertising budgets towards digital, performance-based platforms and customer retention solutions over the next five years, according to a new report from BIA / Kelsey. This will mean new opportunities for businesses or suppliers that work or offer their services to this type of company.

According to the predictions for 2015, SMEs will allocate 30% of their budgets to Ireland Email Database traditional advertising (less than 52% from last year 2010), and the remaining 70% will go to digital marketing (mobile marketing, directories, etc.), to promotion and electronic commerce strategies (pay-per-click, offers, coupons), and solutions for customer loyalty (e-mail marketing, Social Media Marketing, etc ).As this trend accelerates, SMEs will look to external solution providers and take advantage of the tools that allow them to maximize the efforts made by each new customer acquired in the longer term ”.Some of the research calculations, forecasts and predictions in this regard indicate that: Overall, spending by these types of companies on media, marketing and business solutions will grow from $ 22.4 billion in 2010 to $ 40.2 billion in 2015, representing an annual growth rate of 12%.Spending on traditional advertising will not have essential changes, experiencing an annual increase of 0.6%, going from the 11,800 million in 2010 to the 12,100 million forecast for 2015.Spending on digital media will grow from 5.4 billion in 2010 to 16.6 billion in 2015 (24.9% annually).

SMEs will also increase spending on e-commerce solutions and transaction and promotion platforms, from 1.7 billion dollars in 2010 to 4.6 billion in 2015 (21.5% annually).The spending of SMEs on solutions to retain and retain customers will grow from 3,500 million to 6,900 million in 2015 (14.6% annually).Mark Fratrik, Vice President of BIA / Kelsey, noted that “these forecasts clearly indicate that the allocation of budgets of small and medium-sized companies and the commercialization to acquire and retain customers, will grow markedly in the next five years”“ Traditional media companies plus new companies that actively build their products and solutions in the digital world, applying SEM / SEO, e-mail marketing and the acquisition of other loyalty tools, will be in a good position to get the most out of it. I take advantage of this general change for the world of SMEs ”, he concluded.

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