Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization.68% of small and medium-sized companies in Spain do not expect to reach the turnover prior to the situation caused by the Covid-19 crisis until the second half of 2021, although 29% affirm that they will close 2020 with fewer employees than those who It began this year, according to a study carried out by Sage , a leading multinational in cloud business management solutions, for which it has interviewed more than 350 SMEs. The objective of this report is to know how they foresee the future of their companies, what impression they have of the Government’s management and how the Covid-19 crisis has impacted them.

The report shows Togo Email List achieve this reactivation, 42% of SMEs consider it necessary for the Government to promote subsidies and aid to strengthen the economic recovery after the state of alarm. Along the same lines, 38% of SMEs point to the need for the executive to reduce the tax burden and 8% of SMEs, express the desire to expand ERTEs as solutions to adopt during the period called “new normal” .Regarding the measures approved by the Government and their management during the pandemic, 59% of small and medium-sized companies surveyed by Sage consider that it has been negative or very negative, compared to 13% of SMEs that value positively or very positively executive management during the state of alarm.In this sense, there is a certain discrepancy between the surveyed SMEs located in the Community of Madrid, whose degree of satisfaction is 3.11 out of 5, compared to companies based in Catalonia, which suspend government management with a 2, 3 out of 5 in the degree of satisfaction.

Sage also refers in its survey to the application of the measures approved by the Government during the state of alarm, which shows that the one that has been most adopted by SMEs has been the deferral of payment of tax debts (19% ), followed by the application of temporary employment regulation files (ERTE) (18%), as well as the extension of the deadlines for filing tax returns (16%). In contrast to the application of the measures by SMEs, 16% of small and medium-sized companies have not resorted to any of the measures and only 1% have accepted the waiver of the objective estimate or by modules. By communities, the measure most adopted by SMEs in the Community of Madrid has been the application of employment regulation files with 23%, followed by the request for public guarantees for the granting of loans with 15%, while that 19% of SMEs have not benefited from any of the advantages. For its part, in Catalonia the most applied measure has been the deferral of tax debts, with 22%, followed by the request for public guarantees for the granting of loans, with 16%. In Catalonia, it stands out that 17% of SMEs have not adopted any of the measures promoted by the Government.

Regarding the management measures that SMEs will adopt, the survey prepared by Sage indicates that 48% will invest in digitization as part of their business strategy to adapt to the new normal after the Covid-19 crisis. In this sense, 40% of SMEs have adopted measures related to the digitization of their businesses (software, ecommerce, teleworking?) During the state of alarm and 24% have resorted to teleworking as the main measure to adapt to the current situation . Therefore, after returning to the office, 15% of the SMEs surveyed affirm that teleworking will increase in their organizations and, as learning and adaptation to the new situation, 35% will bet on the sustainability and collaboration of their businesses as cornerstone to face the new normal.

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