Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Is Social Media Marketing Really An Effective Strategy? This is the question most frequently asked by companies and brands that are investing more and more resources in media and social networks as an integrated part of their online marketing strategies.

The ability to measure the Indian Email List of marketing actions is a fundamental aspect for any company. However, the measurement of these actions in Social Media may seem not to be as simple as in other marketing channels, since different aspects and objectives influence this. Still, all of this is possible with the right mindset and tools. To deepen in this sense, the following infographic shows us some data and relevant aspects of the companies that are adopting the media and social networks as communication and marketing channels, and in which best way they are achieving their best results and a better return on their investment. Some of the outstanding data reflects how 76% of companies use social networks as networking tools with professional goals and 64% integrate social media and networks as part of their marketing strategies.

Likewise, 74% of the companies that use social networks for strategic purposes consider that the efforts made will begin to show their first positive results during this same year. In addition, 96% of these companies are beginning to look beyond the sales objectives to identify other relevant values ​​that allow quantifying the results of their social media marketing strategies. Among them mainly, the return of traffic redirected to the websites, the number of conversations generated around the company / brand or with customers and potential consumers, the number of fans or the perception and positive mentions by users. The general conclusions clearly show how a high percentage of companies (64%) consider social media marketing an effective strategy for their businesses.

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