Marina Alonso Alvarez Degree in journalism and a master’s degree in communication. Attempted community manager, passionate ACL Direct Promo · We Know Relational Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. From Twitter to Facebook through YouTube or Foursquare, the use of media and social networks seems to be conceived as the most cutting edge in marketing today.

However, the big question that companies ask themselves Singapore Email List are they really good for anything? Are social networks effective? Brands are making a great effort to position themselves on social networks, something that makes sense considering the number of users and their audience. However, the main problem that many companies face is of course the lack of resources and money to implement their strategies and carry out an analysis and monitoring to find out if their campaigns are really effective and profitable, something that at the moment seems not being able to be calculated in an easy or as simple way as it might seem a priori According to data from a recent study carried out by the Pagemondo company, 63% of companies affirm that marketing on social networks is a promising tactic that will generate profits. Of course, they would not risk everything in them either, they all show a much more cautious character. 20% of them have a little more faith in this potential while 6% are very skeptical in this regard.

As for how to measure the benefits and return on investment of this type of strategy, the majority affirm that it does so by taking as an indicator the number of fans or followers, “recommendations (Likes, RTs)”, number of shared content , leads generated through these actions, or the increase in sales that in theory are generated as a result of these actions. The truth is that both experimentation and trial, trial and error in each of them can be a way to find out whether or not they can offer us the desired results. The following infographic provides us with some valuable data about how companies that place their hope in this type of media as a marketing tool are looking for ways to maximize their efforts and how they are achieving better results.

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