Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Confinement radically changed our habits and customs for months, including those of consumption. However, with the return to the new normal, the Spanish are recovering some of their favorite customs . And among them, the purchase in small businesses , according to the study carried out by Vistaprint, online provider of marketing products and services for small businesses.
Specifically, 62% of Spaniards affirm that they want to support small businesses in their community to recover from the effects of quarantine and will bet on “small shopping”. Meanwhile, 38% say that Tuvalu Email List from now on, they will buy in this type of establishment more than before the pandemic. Additionally, 1 in 4 is now willing to pay more for a small business product or service. Proximity will play a key factor , with 51% walking more and driving less than before. In fact, once the confinement is over, 3 out of 5 Spaniards recognize that the pandemic has demonstrated the importance of small businesses for local communities. Likewise, 63% missed buying in small businesses in person during the quarantine . The main reasons are those of the physical interaction with the seller: 4 out of 10 have missed the face-to-face contact with the business owners and 35%, the personalized and face-to-face attention.” During confinement, more than 50% of small businesses reinvented their businesses and cases of online product sales doubled in reaction to Covid-19. To try to ensure success in their recovery after confinement, small businesses have focused in complying with all sanitary measures to give security to their customers; adapting their business model to take on new consumer habits. In addition, they have also modified some of their marketing actions, turning printed products into one of the main formats to promote their business, “said Simon Braier, Director of Customer Strategy at Vistaprint The only condition that Spaniards put in order to return to business in their communities is security.
A 76% considers it essential that stores customer limit capacity , the same percentage claiming to be served by people with masks . Similarly, 3 out of 4 require proof that establishments are cleaned regularly.” We want to support our clients in their day-to-day life so that they can adapt to the new challenges that the coronavirus crisis has brought and will bring. In this context we want to help small business owners so that they can continue to work successfully and efficiently. safely in this new environment, “said Vistaprint’s Southern Europe Marketing Manager, Laksamy Faymany. However, this does not mean that the Spanish did not buy in small businesses during confinement. In fact, according to the study, 81% bought in stores in their community during the quarantine and 68% stayed in contact with them . In order to do so, the most used medium has been the telephone (49%), followed by social networks (45%) and the website, through commercial emails (34%). This trend will continue in the future and 39% of Spaniards assure that there are more possibilities that they will buy in small businesses that remained active online during the quarantine .