Chris riverI, am a young editor, a Marketing enthusiast, who seeks to obtain new knowledge and transmit. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Strategy and Creative Brand Management – UPF-BSM, Learn to conceptualize a brand and define its creative and communication strategy. During this unprecedented time, many eCommerce business owners are looking for ways to show appreciation for their customers. What can entrepreneurs add to orders to brighten a customer’s day and make them feel special?
The answer is often found in simple and meaningful gestures. At Signs we recommend some initiatives that e-commerce businesses are focusing on, to cultivate customer and brand loyalty. Write notes by hand Eritrea Email List Trower-Young is the founder of the organic skincare line Organics. Every order that leaves Em & El Organics includes a handwritten thank you note addressed personally to each customer. “As the owner of an e-commerce business, I deeply appreciate our customers and how we interact with them, whether it’s by responding to emails, responding on our social media platforms, or being on the phone with them,” says Trower-Young. Illustration of packing and note cards with cartoonsIt’s impossible not to light up after receiving a package in the mail that has fun, hand-drawn designs, or art work on it. Some customers may decide to hold onto an illustrated packaging rather than throw it away.
Sam Williamson, owner of CB Diablo UK, has always included handwritten notes on customer packages. Now, you are adding cartoons with these notes. We drew a little cartoon on a note card,” explains Williamson. “We hope that every time a customer sees it, the cartoon will cheer him up. “The cartoons have become an added bonus with the purchase for Williamson’s e-commerce business. Your company website includes a field that allows customers to request a specific cartoon for their note card. Not only does this help put a smile on customers’ faces, it also keeps the creative juices flowing for the CB Diablo team. We have definitely had some interesting requests so far that have stretched our artistic abilities!” Williamson says. Creating client-based gallery pages on websites Many retail businesses, particularly clothing retailers, encourage customers to take photos of their purchases and post them on social media with brand hashtags. This allows the customer’s fan network to see how the clothing looks and fits and gives the business the opportunity to interact with satisfied customers through social media. Robert Remak, co-owner of Art of the Gentleman, has taken social media actions one step further. His clothing company has launched a gallery page dedicated to showcasing customer styles.