ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences Monographic course on Internet Law at CEF.- Center for Financial Studies, Know the legal responsibilities that exist in the digital environment to protect your companyCOVID-19 has meant a change in consumer habits due to confinement and has accelerated the growth of e-commerce in Spain by 40% since the start of the pandemic, according to Emarsys data (May 2019).This trend has been confirmed with the data from the 1st “COVID-19 and Marketing” Barometer carried out by Good Rebels with the collaboration of the Spanish Marketing Association, from whose 4th wave it appears that multi-brand and multi-product distribution (70 %) and Direct-to-consumer distribution or direct sales to the consumer (46%) will lead the growth of electronic commerce during the next twelve months.

Direct selling to the consumer, trend of post-covid superdigitalization The Direct-to-consumer market represents an opportunity for brands to regain the direct relationship with their customer after having lost it in a sales model based Great Britain Email List  the distributor. Its growth at a double-digit rate over several years will be accelerated by the need to explore new ways to build customer experiences and relationship According to 67% of the professionals surveyed, having customer data implies being able to exploit it and get to know your customer better, identifying trends and needs in a close and real way, which becomes one of the greatest opportunities that D2C offers . To achieve this, CRM strategies that guarantee personalized management will be reinforced, among other actions, and marketing automation tools that activate relevant communications by customer profile and consumption moment will be promoted.

The customizable customer experience in all the contact points of the brand (57%) and having ownership of the sales channel (38%), which allows having a better knowledge of the acquisition cost or the product margin, stand out as Opportunity variables to implement a direct sales solution to the consumer. According to Fernando Polo, CEO of Good Rebels, “the forced closure that COVID-19 has imposed on consumer brands and manufacturers, whose sales channels depended on third parties, is accelerating the development of direct-to-consumer sales strategies. Being the absolute owner of the customer relationship and leveraging all of the data to create unique, personalized, more efficient and maximum return experiences is an opportunity that many will not miss in this new era of superdigitalization.

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