Andrea Pallares placeholder imageI am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping …Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences SMEs and independent entrepreneurs face a lack of budget every day to invest in issues such as marketing. They live from day to day and most of the time the money that comes in is destined to the operation of the business, payment to suppliers, salaries, inventory, etc.

Those of us who are dedicated to Taiwan Email List marketing in this sector of companies must be clear about the priorities of our clients, and although we know that marketing is one of the best solutions that can drive any business to succeed, the strategies we offer them must be aimed at optimizing budgets to the maximum, they must be very directed, to very specific and well segmented targets, and they must be short and medium term. Well, after this brief reflection, what I really want is to leave you a list of ideas that, although they may have a minimal associated cost, require some resources or invest some extra time, can be done without the need for a high budget. Make a list of all your potential clients, using the yellow section or the internet. Ask all your contacts: clients, friends, family, former bosses or colleagues, etc. the name of people and companies where they can recommend you, but directly from them. Prepare a Power Point presentation of your services or products on your own computer. If you don’t know how to do it, you can ask your children, friends or neighbors for help. Generate strategic alliances with other brands to promote your services or products.

Find alliances between small businesses or between independent entrepreneurs with which you can complement services and / or products and generate synergy between both. Make exchanges with mass media so that they can promote your services or products in exchange for them.Ask for help from friends and family to spread your brand among their acquaintances. Telemarketing. Call your entire list of prospects personally to offer your services or products. Visit all your past or inactive clients to remind them that you are still there. Training. You can offer courses on your area of ​​expertise in order to expand your network of contacts. Register in a Chamber or Business Association such as COPARMEX, CANACO, etc. according to your type of business and work your public relations in them.Offer to give free lectures in different forums to expand your contacts and further position your reputation. Carry out creative and well-segmented flyer campaigns, don’t hand out flyers like crazy. Give each person to whom you give Business Cards two and ask them to give one to whoever they think might be interested. This simple action has worked very well for me. Never go anywhere without business cards, not even on vacation.

Let EVERYONE know what you do: friends, family, neighbors, friends of your children, their parents, their school, etc. Everyone! Cambaceo. Old man, but it does not fail. Knock from door to door in places where your clients may be, to promote your services. Free trials (Sampling). If your product is not expensive, offer samples to your prospects. Networking. Call your contacts and ask them for 3 people who may be interested in what you offer. Little papers on the street. Make an advertisement for your product or service. At the bottom, put your name and phone number in small pieces that people can cut and carry, and stick them in cafes, shops and phone booths. Create Agreements with tangible benefits for certain types of companies. For example for the members of the Settlers Association, or for the families of your children’s school, etc. If you have a business in a square or on a commercial street, organize advertising with all the tenants in the nearby neighborhoods. Attend Fairs and Events of your line of business, once again to do public relations. Label your car with the logo and the telephone or website of your company.P lace posters or brochures in strategic places, depending on your market. Open a Facebook account and create a Fan Page, invite your acquaintances and create a community in which you can promote your services or products.

Open an account on Twitter, invite your acquaintances and go looking for people who may be interested in your services and products. Open an account on Linkedin, search for profiles that may be interested in your personal profile. Open a channel on YouTube, generate value through Video Marketing. Creating a Blog on WordPress.com is free and is one of the best web tools to build reputation and community. This can be your web page. Give a subscription incentive to your Blog to get emails: an ebook, a catalog, a discount coupon, etc. Create email marketing campaigns with the emails subscribed to your blog and send a newsletter, invitations, congratulations, offers, promotions, sales, etc. Generate valuable information about your area of ​​expertise based on your own skills: videos, articles, podcast, etc.

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