IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Social networks continue to attract the attention of companies and brands. Many small businesses have found them to be a useful tool to improve their marketing and marketing strategies. And that is why it is interesting to know some important notions that companies should take into account before and during their social media adventure. Consistency : Before you start, get your mind set to start a long-distance race. Profiles that maintain activity for a few months are useless and later disappear from the networks leaving only a trace. Before entering, plan it as a distance race and not as a sprint.

Objectives : Set realistic objectives for Kenya Email List yourself. Reaching two thousand followers may not suit the reality of your business. Work with real numbers and go for them. Quality : There are hundreds of thousands of ’empty’ profiles, ‘Follow me and I’ll follow you’. Make sure that the people you interact with are real and that they may have some kind of interest in your activity. Help yourself with groups and thematic lists. Consistency : If you want to convey seriousness, be serious, but don’t be serious if you want to appear casual and close with other users. Define the philosophy well and then act. Conviction : Do not enter a network because everyone else does. Make sure you understand what its characteristics are before promoting your business on it. On Twitter, speed and content are urgent. On Facebook, quality and followers. Interaction : If you are in networks it is because you want to interact and relate to your clients or with those who could become so. Talk to them, ask them what they think of your service, answer their questions, accept their complaints and improve your business. You can also obtain information about your competition. See how they manage their profiles and what strategies they perform and try to do better. Complementation : Use several networks. If you are in the traditional ones, you can use other specialized Networks that offer you new tools such as establishing your own online showcase or locating your business on the map.

Value : Add value to what others do, it is not enough to have a profile in which to say good morning or good afternoon. Provide information about your business, offers, tips, etc. That will make you more valuable among your contacts. Assistance : Do not hesitate to ask for help or to put yourself in the hands of professionals. There are many forums where you can consult your concerns and through which you can get in touch with specialists on the subject. Investment: Don’t skimp on spending some resources on social media. Try to allocate a little in Facebook Ads, to give visibility or to create your establishment in Ciudad Market so that more people in your city meet you.

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